Insights / Tag
GTM.
3 articles on gtm from the Saiyō team.
Is the SDR Role Dead, or Does It Need a Complete Rethink?
No. The activity-driven SDR role most teams hired for three years ago is finished, but a sharper, more consultative version is winning. With 36% of B2B companies cutting SDR teams in 2025, the question is not whether to hire SDRs. It is what kind of SDR your sales motion actually needs.
What Should You Actually Look for When Hiring Account Executives in SaaS?
Most SaaS companies get AE hiring wrong. Not because they don't care, but because they evaluate the wrong things. The difference between an AE who ramps quickly and one still struggling at month six rarely comes down to confidence or charisma. It comes down to fit: sales motion, market and stage.
How Do Interview Scorecards Improve Hiring Decisions in SaaS Companies?
Interview scorecards give every interviewer the same criteria, the same scale and a requirement to evidence each rating. That single change roughly doubles the predictive value of the interview, removes recency bias from debriefs, and turns 'what did everyone think?' into a data-led decision.
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