Saiyō framework

The Market First Method

Map the entire relevant talent market before writing a single job spec.

The Market First Method, two-track diagram comparing traditional recruitment (role first, candidates later) with a market-first sequence (business challenge, market mapping, candidate identification, headhunting).

What the framework says

Reactive hiring starts with a job description. The Market First Method starts by mapping every qualified person in the addressable market, then working backwards to the brief that will attract the top decile.

When to use it

You are opening a role in a market you have not mapped, or a previous search stalled at shortlist stage.

How to apply it

  1. 1Define the business challenge before the job description. What has to be true in twelve months?
  2. 2Map the addressable market: every company where this capability is proven, then every individual inside them.
  3. 3Rank the market on evidence, not availability, then write the brief that would move the top decile.
  4. 4Track coverage of the map rather than volume of applications.

The common mistake

Writing the spec first and treating the market as a search filter, which quietly limits the role to people already looking.

Read the full guide

Embedded Headhunting Explained

Embedded headhunting combines the proactive search capability of a specialist headhunt firm with the operational integration of an internal talent team.

Open the guide

Related frameworks

Apply the frameworks

Map this to your own hiring plan.

Book a 30-minute call. Senior partner, not an SDR. No obligation.

  • Shortlists in under 10 days
  • 96% offer acceptance
  • 100-day replacement guarantee
  • Up to 59% lower cost per hire

30 minutes. Senior partner, not an SDR. No obligation.