Glossary
Top of Funnel (Sourcing)
The earliest stage of the hiring funnel: identifying and engaging potential candidates before they enter the formal interview process.
Top-of-funnel sourcing refers to the work of identifying, researching and engaging candidates before they have formally applied to a role. Strong top-of-funnel work is the largest single driver of hiring outcomes: shortlist quality, time to fill and offer-acceptance rates all correlate strongly with the volume and calibre of candidates entering the pipeline.
Related terms
- HeadhuntingProactive, targeted outreach to passive candidates who are not actively job hunting, rather than processing inbound applicants.
- CVaaS (CV as a Service)An on-demand sourcing service that delivers a steady flow of pre-qualified, headhunted CVs into the customer's pipeline without per-hire fees.
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